Brand & Growth Manager

About the role

Brand Manager Wanted for Movent (Equity / Founding Team Model Only) Important Note: This position is not a salaried job at this early stage; it is an equity-based role where you will directly be a part of the startup's founding team. You will be one of the core team members sharing in the startup's value from its very first days. We kindly ask candidates with fixed salary expectations not to apply, so as not to waste their time. We are looking for a creative and analytical Brand Manager to grow Movent, a platform that brings event discovery, social connections, and experience sharing together in a single place. Our Goal: To create a social event platform where people don't just scroll past events, but can see who else is going before they attend, share their experiences, and build new connections. In short, what are we looking for? Movent's one-person marketing team. You will build the strategy, you will hit the field and produce the content; everything from ideation to shooting, designing, and publishing is on you. We are looking for a companion who will increase Movent's digital visibility, create creative campaigns for user acquisition, analyze the Key Performance Indicators (KPIs) of these campaigns, and scale our social media, influencer, content, community, and performance marketing efforts. 📍 Where are we right now? The app is 95% complete. We are very close to launch, and we are building the growth side from scratch right now. 🧩 Why Should You Join Movent? Gaining the experience of building a brand from scratch, not running a ready-made one: Movent's Instagram posts, its first campaign copy, its first university booth, its first influencer deal... You will be the one writing and executing these. Everything from which city, which audience, to what exact wording we use to launch will be on your desk. Six months from now, you will have a job in your portfolio where you can say "I built the voice of this brand," rather than "I managed this brand's account at that agency." Growing a social product, not handing out discount codes: In ticket apps, a marketer's only weapon is a discount code. Not here. On Movent, the person buying a ticket sees who else is coming, invites their friends, and can transfer their ticket. What we write after the "Ticket bought" screen, at what exact moment the user will invite their friend, what the text of that invitation will be: these are all your domain and they all directly touch growth. You will be in a place where you can bake marketing right into the product. Seeing what you did the next morning: You post two different stories on a Friday night. How many people opened the app from which one, how many clicked on the ticket, how many finished the payment: it's all on the dashboard by Saturday morning. No guessing, no "I think it worked." Tell us what you want to measure, and the tech team will enable that tracking or build it if it doesn't exist. Channel tracking, cohorts, campaign breakdowns: whatever you want to see will be set up. You are a partner, not an ordinary employee: Price, campaigns, which city, which event type: these decisions are made together in weekly meetings, and you are one of the decision-makers. Flexible working hours: So you don't have to worry about "Can I manage this while having another job?", we don't count hours. We work on a completely deadline-based model where expectations and delivery dates are clear from the start. 🛠 What Do We Expect From You? Digital Marketing Competency: You must be able to generate ideas across Instagram, TikTok, X, LinkedIn, influencer collaborations, community and social media management, and content strategy. End-to-End Content Production: You must be able to produce content entirely on your own, from ideation and copywriting to graphic design and video/Reels shooting and editing. Growth Mindset: You must care about, analyze, and interpret metrics such as user acquisition, activation, retention, referrals, and many more. (This is the most important point for us; we will expect you to analyze advertising analytics exceptionally well, interpret them, and develop strategies.) Creative Campaign Production: You must be interested in this sector and able to design eye-catching campaigns around events, city life, social circles, and experience sharing. Analytical Thinking: You must track the performance of content and campaigns and take rapid action based on the results. Dashboard Management & Brand Analysis: You must be able to track and analyze the performance of brands and their ads on Movent via dashboards, and provide concrete suggestions to guide brands using the data you've gathered. Entrepreneurial Ownership: You must be able to see Movent not just as a product to be marketed, but as your own brand to grow. ⏰ Work Model: Completely flexible. No fixed hours; we move on a deadline basis. When and where you do the work is up to you. We look at results, not processes. 🤝 What Do We Offer You? Founding Team Equity, Not a Starting Salary: We do not pay a salary at this initial stage. We are offering you equity, not a standard employee salary. You will be a crucial part of the founding team, and a portion of the value you grow will directly belong to you. The more you grow the brand, the bigger your earnings will be. A Real Success Story for Your Resume: You will manage the entirety of a growth operation built from scratch. This means a case study that will truly make a difference in your portfolio, allowing you to say "I grew a brand from zero" in the future. Full Autonomy: You decide how you work. Which tools, which channels, and which strategies you use are entirely up to you. Direct Impact: We are a team of 5; no task gets lost in bureaucracy here. A decision you make goes live today, and you see the results shortly after. Continuous Learning and Real Responsibility: No one will tell you "do this like that." You will test, measure, learn, and grow a business that is truly yours. If you say, "I have no fixed salary expectations; I will join this founding team on an equity model and turn Movent into the digital hub of the country's social event life," then we would like to meet you.

What we look for

• Digital marketing and social media expertise
• Strong knowledge of Instagram, TikTok, X and LinkedIn
• Ability to develop content strategies
• Strong copywriting and creative content skills
• Basic or advanced graphic design skills
• Ability to shoot and edit Reels and short-form videos
• Experience with influencer collaborations and partnerships
• Community management skills
• Growth marketing mindset
• Understanding of user acquisition, activation, retention and referral metrics
• Ability to analyze advertising and campaign performance
• Experience with KPI tracking and performance analysis
• Ability to work with dashboards and analytics tools
• Ability to turn data into actionable growth strategies
• Creative campaign development skills
• Interest in events, city life and social platforms
• Ability to work independently and take ownership
• Deadline- and results-oriented working style
• Ability to move quickly in an early-stage startup environment
• Entrepreneurial mindset and strong sense of ownership
• Comfortable with an equity-based founding team model